Commerce Essentials

Ecommerce more than 50% of Thanksgiving weekend sales


Thanksgiving weekend through Cyber Monday:”… most people were quite comfortable shopping from a couch or a dining room table rather than going to stores.” More than half of the sales generated were ecommerce sales. Also, mobile sales are growing and becoming the method of choice for retail shopping. Online sales surpassed predictions by Adobe Digital Insights!

http://www.practicalecommerce.com/articles/131369-Sales-Report-2016-Thanksgiving-Day-Black-Friday-Cyber-Monday


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Happy Thanksgiving! Is it the best holiday for ecommerce sales?


Happy Thanksgiving to all ecommerce retailers! Thanksgiving is actually a huge shopping day for online stores. While physical retailers are closed, many people still shop online! Wishing a successful shopping season to all.

https://www.bigcommerce.com/blog/best-day-holiday-ecommerce-sales/


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Expert tips on driving repeat sales


Expert tips on how to drive repeat sales online. Are you reaching out to your past customers??

25 E-Commerce Experts Share Their Best Tips for Driving Repeat Sales Online


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Shopping cart abandonment rates and statistics


Great article talking about the unfortunate phenomenom of cart abandonment. The issue of mobile abandonments is a big issue, but luckily AbandonAid‘s Email me my Cart solution really helps with this problem!

http://www.businessinsider.com/shopping-cart-abandonment-merchants-now-leave-46-trillion-on-the-table-and-mobile-is-making-the-problem-worse-2016-11


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Time to Make Changes


The results of the US election have left some people feeling hopeless and lost. Others are left feeling empowered and ready for a change. Regardless of which camp you fall into, most people are feeling the need to make their own personal changes in their lives. Try to make a difference on a personal level, do what they can to make improvements around them.

With the holiday season coming up business owners have an opportunity to make a big change for their online retail companies. With just a few tweaks, your revenue can increase, and you can increase your email collection rates. You can prevent cart abandonments. This shopping season will have record breaking ecommerce sales, it’s time to make the most of it! Feeling helpless after the election? Make the changes you need to make your online business succeed now more than ever. http://abandonaid.com/


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How to curb that high abandonment rate


Make sure you stop those abandonments before they even happen! High shipping and tax fees, account logins, websites crashing and more… all reasons people abandon their carts.

http://www.bizreport.com/2016/11/expert-how-social-cart-abandonment-will-impact-2016-holidays.html


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The Importance of E-mail Collection


Email collection is proving to be one of the most important parts of a marketing strategy. Whether you are an ecommerce site, a service, or any other type of business, email is the best way to reach your customers.

Why is email so important?

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You are reaching out to a customer who is interested in your product

Most of the time, you get your customers’ emails because they are interested in your product. They have been to your site and signed up for emails, or they have made a purchase. You can also personalize emails to the type of customer based on past purchases, gender or other.

The customer can choose when to read an email

With social media, you are reaching your audience in their newsfeed or twitter feed. The message gets pushed down and the viewer is less likely to read your post over time. An email sits in the customer’s inbox until the customer reads it. It can sit there unread for a day or two until they have time to read it, it will stay there.

People check their email daily, if not more

Most people check their email daily, if not multiple times a day, starting when they wake up in the morning. Not everyone constantly checks their various social media platforms. Email allows you to directly and reliably reach your customers.

Your email list is yours forever

Your email list belongs to you, not Facebook or Google. With social media there is another platform between you and your customers. When google does an algorithm update, and your organic SEO rankings drop unexpectedly, you will still have your email list. You can still reach thousands of customers without relying on organic search. It is an easy cost effective way to reach your customers when all else fails.

Email is personal

Since an email goes directly into a person’s inbox it is more personal than a widespread post on social media. Email can directly communicate a personalized message that has the most potential to engage your customer. By offering an item to accompany their previous purchase or based on their particular location, you have the opportunity to engage them personally.

Email Converts

Email converts approximately 4 times more than social. Email is a simple way to drive traffic directly to your site. You aren’t relying on social media, Google algorithms or organic marketing. Now go build up that email database!

 


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5 e-commerce trends in 2016 | Huffington Post


Some very important new Ecommerce trends for 2016. Flash sales are a big one- like prime day and black friday. Another is quicker shipping- a trend started by amazon’s same day shipping. Anyone seeing any other major trends for Ecommerce this year? Mobile sales are going up as well.

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