Some very important new Ecommerce trends for 2016. Flash sales are a big one- like prime day and black friday. Another is quicker shipping- a trend started by amazon’s same day shipping. Anyone seeing any other major trends for Ecommerce this year? Mobile sales are going up as well.
With the holiday season right around the corner, everyone is going into shopping mode. Some are already shopping. Some are making lists. Some haven’t thought about it yet, but soon enough, they will be plunging in. Online shopping this year (2016) is up 45% from last year. That is huge. Ecommerce is growing.
Abandonaid has a very important tool to increase revenue for Ecommerce sites this holiday season. The tool is called “Email Me My Cart”. Email Me My Cart is so important because people can leave your site, save their cart and come back. They can share the items with their friends. Imagine they are choosing glasses. They probably don’t visit the site once, buy glasses and leave. They may want to put a few choices in there, and come back later. They may even want to email their choices to a friend or spouse to help make a decision. Email Me My Cart makes this super easy. Other sites, such as travel sites, also have people coming and going, abandoning their carts. Making a travel purchase takes time. Email Me My Cart has proven very effective for travel sites.
A lot of browsing these days is done on mobile, but people rarely make purchases via mobile. At this point, many customers are lost. The great thing about Email Me My Cart is that people can browse on their phone, email their cart to themselves and purchase on their computer. The cart is viewable and works on both mobile and desktop.
With this tool we have seen a 15% sales recovery rate. That is a huge revenue boost! This holiday season, with a massive increase in online shopping, don’t lose out on those abandoned carts. Check out Abandonaid’s Email Me My Cart solution!
Welcome emails: How important they are and how best to execute them
Shopify’s blog shares the 5 biggest design mistakes that can ruin sales on an Ecommerce site.
Are you as AMP’d as we are? AMP stands for accelerated mobile pages, and it’s a hot topic now for online retails that want to be mobile ready. With mobile sales quickly dominating the online market, it’s worth checking out this article from Search Engine Land about how Google is advising ecommerce sites to use AMP to increase conversions.
OroCRM is a powerful tool that ecommerce businesses can use to effectively and efficiently manage all things client-related, from workflows to marketing to client communication and account management.
Now, every online retailer not only wants to sell their products to as many shoppers as possible. Merchants want – and should be able – to sell their products to the same shoppers repeatedly. But how?
Here are 3 ways you can utilize OroCRM (which, by the way, comes from the makers of Magento, so you know it’s good), to increase repeat purchases on your site.
Eat me. Drink me. Open me.
There are a lot of good reasons to open a personal email. You got confirmation of your flight reservations to Bali. Your Grammie sent you a birthday card. Your therapist emailed you to let you know that your Monday appointment has been switched to Thursday because her cat died.
But if you’re a business trying to get people to open your marketing emails, you have to be clever and think strategically. You have to be even more clever if you want them to actually click through to your site and buy something.
In email marketing, we document success through two main measurements of what we call engagement – “open rate” and “click through rate (CTR)”. Open rate defines the number of people who open your email and (hopefully) read it. This number is important because it means that your email doesn’t get lost in someone’s inbox or – THE HORROR! – in their spam folder.
An email’s click through rate shows you how many people have clicked on one of the links in your email. If you’ve created a great email with a single call-to-action, a high click through rate means people are doing what you want them to do. But without a good open rate, a high CTR is useless. What’s a good open rate? On average, 20-25% open rate is a fairly good number. In eCommerce, though, 17% is more common. Of course, if your CTR is high but your open rate is low, it may mean you need to write better subject lines. After all, the subject line is how your email makes its first impression.
Say it Loud, Say it Clear
There are a bunch of ways to craft better email subject lines. Some people will tell you that you have to write very short subject lines. Some people will also tell you that Johnny Cash wasn’t the greatest country singer ever. People can be dumb.
I’ve heard it said that more than 3 or 4 words won’t produce a high open rate. But it isn’t so clear cut. Research has shown that somewhere between 9-14 words is an ideal length, or between 40-50 characters. However, there is no conclusive evidence that a longer, compelling subject line can hurt open rates. A/B testing is the best way to know for sure, and that number may only be accurate for desktop devices.
Email on the go
We all do it. On the bus. On the train. In line at the grocery. While we’re supposed to be paying attention during a meeting. Checking email on a mobile device is a regular part of life nowadays. Almost half of all emails are read on mobile. Knowing how your email is going to look on a mobile device is vital to understanding how to convince people to open it.
Since half of the emails opened on mobile are opened on Apple devices, be sure to look at how your email will display in the Mail app or other email clients on an iOS device. An iPhone displays about 35-38 characters when it is held in portrait mode, more in landscape mode. Is anyone holding an iPhone in landscape mode when checking email? Yeah. Didn’t think so. If you’re optimizing for mobile, keeping the subject line short is important. But mobile email clients (and some desktop clients) also display the part of your email which is called the pre-header. That’s the short description that appears under the subject line. Using effective and relevant text in the pre-header is also important to increase open rates.
Good email is like all good content. It is straightforward, descriptive and compelling. Don’t use words that are confusing. Don’t say things like “There’s a sale happening”, when you can say, “Today only, get 20% off!” A sense of urgency, clear instructions, and a consistent, on-brand tone will keep your audience engaged and also manage their expectations. No one wants to be let down. Not even by emails. At the same time, you want to engage your audience and pique their interest.
I get emails from Quora almost every day and I almost always open them. The reason is simple. The subject line always displays a question that they know I will be interested in. They know my history and they know my interests. Segmenting your audience and creating personalized subject lines is a sure way to create engagement.
I got another email this week whose subject line made me open it. It came from The Noun Project, a site for icons. The subject was “Noun Project is evolving with you”. The subject line was perfect. It was direct enough that I knew basically what was going on but intriguing enough that I wanted to open it. It was personal and it was compelling.
What have we learned?
People aren’t perfect and neither are email subject lines. Except Grammie. Grammie is perfect.
But email subjects are not and no amount of cleverness will deliver a 100% open rate. You have to be creative, direct, and clever. Most important of all, you have to test. A/B testing subject lines is really the only way to know for sure if your email will deliver a conversion or end up in the trash. Do it for your business. Do it for your customers.
Do it for Grammie.