Commerce Essentials

6 Ways to Optimize your Ecommerce Site for the Holidays



Online shopping has become one of the most popular methods for buying seasonal products. Shopping for the holiday season starts earlier each year, and you can take full advantage by taking several steps towards optimizing your ecommerce site for this prime buying season.


  1. Streamline your navigation design and make it simple for shoppers to become buyers. Always make sure that you have the basics covered and remove or hide any navigation links to dead pages or pages under construction. These types of pages make a website seem like it isn’t well cared for and doesn’t come across as professional. If your ecommerce site doesn’t look well cared for, then nobody will trust it and you won’t make a single sale.

  1. Write unique product descriptions for every product that you have listed. The search engines will regard using the manufacturer’s description as duplicate content and won’t give those pages a high rating, or worse, will get your site banned from the search engine results. If you don’t have time to give an item its own product description, then you may want to use a No Index meta tag.

  1. Always use the terms that shoppers type into the search box in your titles, product descriptions, headlines, and anywhere else it is fitting. Include things like brand names and model numbers in the H1 headings and title tags. Always optimize images with the image alt. tag. Remember to use synonyms for variety, and to avoid getting caught keyword stuffing. Keyword phrases and theme word phrases will help to capture those long tail keywords and other search terms shoppers use that might not be as popular. This is important with all of your copy. A good way to make unique title tags is to use the brand, model, and item recipe.

  1. A holiday section freshly made or updated with this season’s deals, promos, and news will make it easier for customers to locate merchandise and save them time. An attractive link from the home page that leads to a well thought out and designed holiday section will make a good impression. Use large and attractive buttons and text to call attention to key areas and sales. Appearances count for nearly everything when it comes to attracting customers, so take your time to make it nice.

  2. Use strong images for your merchandise and have clear shots of more than one angle.Take a look at some of the large retailers online and study how they use product pictures. Think about the type of impression you get when you land on a page with awful merchandise images. Don’t use blurry pictures or anything that doesn’t look good because it will reflect badly on your site.  All images should be clear and always take care to have a clean background. Optimize every single image to decrease load time and remove unnecessary junk that slows down your website.

  3. Ensure that you have a plan in place to capture lost customers and reclaim abandoned carts. In addition to the usual reasons why customers might abandon carts, the holiday season poses an additional challenge: as shoppers go back and forth over what they want to buy for their loved ones, it’s possible that they will jump out of your site or close the tab in which they’re shopping. Don’t lose this potential revenue. Track your customers, and win them back with targeted cart abandonment emails. Competition is inevitable during this high-traffic season, but reclaiming abandoned customers will put you ahead of the game.

  4. These steps can and should be taken throughout the year to help you increase sales and the public’s awareness of your brand. A wise ecommerce site owner will always be testing links and cart functions to make sure they are working correctly and that the site is fast loading. However, these steps and tools become even more crucial during peak shopping seasons, such as the holidays. Don’t miss out on the huge potential for traffic during this time because of a poorly-optimized site.



This entry was posted in Cart Abandonment Rate, Ecommerce, Online Retailers, Online Shop Owners, Shopping Cart Abandonment.