Commerce Essentials

To buy or not to buy: Understanding consumer behavior

Human Psychology

Decision making in the blink of an eye. Swoosh! Another 2 points for Malcolm Gladwell. Consumers make a decision whether or not to make a purchase based on their first impression. Understanding the psychology of  decision making is a priority when presenting your business and products.

This infographic from our friends at Salesforce can help clarify who you are selling to and how to speak their language.


[h/t Salesforce Canada]

This entry was posted in Ecommerce, Online Shop Owners, Rremarketing, Shopping Cart Abandonment.