Commerce Essentials

The 6 factors that influence others to say “yes” to the request of others – The Science of Persuasion

How are we persuaded? When making a decision, it would be nice to think people consider all the available information in order to guide their thinking. Yet, in the increasingly overloaded lives we lead, we need rules of thumb (shortcuts) to guide our decision making. Dr. Robert Cialdini of Influence At Work identifies 6 universal shortcuts that guide human behavior, whether it be the behavior of potential and current customers or your 14 year old twin girls.

Understanding the psychology behind the power of persuasion leads to practical applications that can help your business grow.

This is a fascinating short clip.



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