In-store Thanksgiving and Black Friday shopping dropped a whopping 10% over last year, while online shopping over the same two days rose by double digits. For e-commerce sites, this is great news, but it also challenges businesses to keep up with the Jones’ and always remain cutting-edge in the market.
Matt Self of Web Talent Marketing stresses the necessity for a cart abandonment solution in his article Top 5 Best Business Tactics For E-Commerce Websites.
Less than 10% of ecommerce sites have an effective cart abandonment solution. With the cart abandonment rate at a whopping 78%, no ecommerce business can afford not to utilize a cart abandonment solution.
Take it away, Matt:)