Commerce Essentials

Pricing Biases- confusing price and value


Laurie Santos, of Yale University, Department of Psychology, examines how people’s economic choices tend to confuse price and value.  She then discusses how these pricing biases compel us to incorrectly assume that higher priced goods will often work and taste better.

Fascinating.


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http://blog.abandonaid.com/2016/02/09/pricing-biases-confusing-price-and-value/
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