Commerce Essentials

How to be in the driver’s seat in business

Anchoring or focalism is a cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decision.

This is what it all means, Basil.

While you may not have the powers to create an outcome, you certainly can have quite a bit of influence. Understanding and utilizing “anchoring” puts you in the driver’s seat when negotiating a price, an offer, a contract, or making a sale.

Not too shabby, huh?





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