Commerce Essentials

Ben & Jerry’s #sellvisionnotproduct


The only place we could get quality ice cream in Houston, Texas in the 70’shouston 70's was Haagan Dazs and this hole in the wall in Montrose. The quality was top notch, but the flavors needed a little work. THAT’S where Ben & Jerry’s came in. Ever since my first bite of Heath Bar Crunch, now known as Vanilla Toffee Bar Crunch, I’ve been a dedicated fan. Widely known for their value based business model, what is the product in this commercial? A few hints: supporting private farms, animal rights, universal love, pluralism, lava lamps and unicorns 🙂


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