One of the challenges of an e-commerce business is the inability of the customer to touch and feel the product of interest. How will the fabric fall on my body? Will that vase be too big for that hallway table? Where exactly do these frames sit on the nose bridge?
These are some of the reasons it’s important to have product shots using model photos.
Mei Pak of Creative Hive walks us through what is called lifestyle photography. Tell a story with your model shots. Show your customer how to use your product and how he can benefit from it. Basically, help him make a decision he feels confidant about.
BTW, I highly recommend regularly touching base with Creative Hive Co. Mei Pak has insight and important applicable advice.