Commerce Essentials

Pinterest – target marketing at it’s best


A target market, as defined so eloquently by Investopedia, is the market (customers) a company wants to sell its products and services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market as a whole by geography, buying power and demographics, as well as by psychographics. Not all products and services are meant for all types of consumers. In fact, companies may tweak certain aspects of a product, such as the amount of sugar in a soft drink, so that it is more likely to be purchased by consumers with varying tastes.

The most effective way to get traction, build a community and subsequently create large scale buzz about your business and products is to target very specific markets through social media. Pinterest is a social network, yet, unlike Facebook, Twitter and LinkedIn, for example, Pinterest is about discovering, saving and planning what to do next. What should I do with this chicken tonight? Where should we go on vacation? Which hybrid car has the best recommendations? Pinterest users browse through very specific chosen categories pinning and organizing personalized boards with intention to use, buy, read and share in the future.

What does this all mean? Retailers work extremely hard to pinpoint their target market. Get onto Pinterest and voila….your target market is not only neatly packaged and organized in your back pocket, but your pinners are looking for a call to action.

Recently, Pinterest launched a new type of promoted pin, the cinematic pin.

Check this out:

Garret Sloane of DigDay, outlines why promoted pins and specifically Pinterest’s cinematic pins are so groundbreaking:

Pinterest’s pitch to brands is getting more sophisticated, with targeting tools, fancier ads, and more robust e-commerce tie-ins. A pitch deck obtained by Digiday shows that the social media site, where people digitally scrapbook their IRL aspirations, is going after big-money brands with a full suite of ad offerings.

For full article, click here.

BTW, I found this article on Pinterest, as well as an awesome cheese enchilada recipe:)


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