Commerce Essentials

Understanding how clients value your business with Cameron Routh of Scivantage

horse and buggy

Cameron Routh, CCO of Scivantage, discusses the significance of strategic branding, as seen in the replacement of the horse and buggy by the automobile. Additionally, he discusses Scivantage’s journey in defining their product. This fits in nicely with our sellvisionnotproduct campaign on the Abandonaid blog.

Thanks for sharing, Cameron.

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