Commerce Essentials

Why “Omnichannel” is a Misunderstood Buzzword

Buzzwords in the industry of online commerce can take the likes of us by storm, and suddenly you see that word appearing everywhere. Every solution now has that word plastered across its site, and every blog is talking about how if you’re not doing *this* you’re an idiot.

One of the hottest yet most misunderstood terms of late is “Omnichannel”.

Marketers are all about the “omnichannel” approach to user engagement. But what does it REALLY mean? And does your strategy meet the criteria?

Check out this insightful article from Mobile Payments Today where this buzzword is properly defined and applied to cart abandonment.

This entry was posted in Checkout Conversions, Ecommerce, Insider, marketing, Online Retailers, Online Shop Owners, Shopping Cart Abandonment.