Commerce Essentials

Category Archives: branding

Successful Remarketing Subject Lines That Convert

Eat me. Drink me. Open me. There are a lot of good reasons to open a personal email. You got confirmation of your flight reservations to Bali. Your Grammie sent you a birthday card. Your therapist emailed you to let you know that your Monday appointment has been switched to Thursday because her cat died. […]

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How to Use Remarketing to Get Your Shoppers Back

Where Oh Where Have Your Customers Gone? People change their minds all the time. Sometimes, you opt for the chicken over the fish. Sometimes, you have that second (or sixth?) Oreo because you had a really bad day, even though you went Paleo last week. Customers change their minds, too. But when they change their […]

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Expert – and Easy – Tips To Create Awesome Product Images

Image is everything. And the images of your products are what can make or break a sale. A shopper surfs the web for what they’re looking for, they land on your site, but ultimately an awesome product image can seal the deal. ECWID, a stellar cart platform, shares these tips for creating beautiful product images, […]

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Mobile Commerce: $284 Billion in Sales and Nearly $600 Billion Left Behind

It’s no secret that mobile and cross-device shopping is steadily dominating the ecommerce space. BI Intelligence reports that by 2020, mobile commerce alone will account for nearly half of all online sales, generating an astounding $284 billion in sales. Projections for 2016 expect mobile commerce to hit $79 billion in sales, generating over 20% of […]

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Pinterest – target marketing at it’s best

A target market, as defined so eloquently by Investopedia, is the market (customers) a company wants to sell its products and services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market […]

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Five promos for your shop that make you sales with Mei Pak

Mei Pak of Creative Hive shares successful promotions she utilizes in her own business. Part of growing is keeping your products and site fresh. Mei Pak offers creative, practical promotions that do just that. Thx Mei for your words of wisdom:)

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Samsung #sellvisionnotproduct

First of all, this girl is adorable. Why would Samsung use this clip to promote cell phones? She seems a little young for a smart phone and we get NO specs for a device, let alone a mention, description or image of a product. My take on it – We want you to feel as […]

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Ben & Jerry’s #sellvisionnotproduct

The only place we could get quality ice cream in Houston, Texas in the 70’s was Haagan Dazs and this hole in the wall in Montrose. The quality was top notch, but the flavors needed a little work. THAT’S where Ben & Jerry’s came in. Ever since my first bite of Heath Bar Crunch, now known […]

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