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Category Archives: branding

Burt’s Bees #sellvisionnotproduct

Not a word about the product is mentioned. How much better can one high end lip balm be than the next….? The one that encourages you to BELIEVE IN YOURSELF, of course:)

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Corona Extra #sellvisionnotproduct

I love this commercial. I saw The Hateful Eight with my 16 and 17 year olds last night. (Yes, the movie was brilliant. Thanks Quentin. You nailed it, yet again.) This commercial aired in the theater and I just knew within the first 5 seconds that I’d found another #sellvisionnotproduct. Here you go… Any thoughts on what message/image […]

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