Commerce Essentials

Category Archives: Cart Abandonment Rate

35 Ultimate Tips to Reduce Shopping Cart Abandonment

Recently, Olga over at the Styla blog put together THE ultimate list of actionable tips to help reduce shopping cart abandonment including UX/UI tips, optimization best practices, traffic considerations, and marketing strategies. This is a really great, 35-point list that any online retailer should bookmark to reference and use on an ongoing basis. Well done, Olga! […]

Also posted in Checkout Conversions, Ecommerce, Emails, Insider, marketing, Online Retailers, Online Shop Owners, Shopping Cart Abandonment | |

[GUEST POST] Why Shopping Cart Abandonment & Checkout Abandonment are BOTH Key to Conversion

We welcome Scott Fitzgerald, SVP of Marketing at BlueSnap, who has shared this insightful guest post with us. Site traffic is up, but sales aren’t – But why? Is it checkout abandonment? Is it cart abandonment? Time to start managing [all aspects of] abandonment. But what’s the difference between shopping cart abandonment vs. checkout abandonment? […]

Also posted in Checkout Conversions, Ecommerce, Insider, marketing, Online Retailers, Online Shop Owners, Shopping Cart Abandonment | |

Marketplaces: The pros and cons of selling in a community space

Your Stuff, Your Site? Or Your Stuff, One of the Biggies Selling on Your Behalf? No one knows better than you what is right for your business. The final word is yours. You’re in charge. You’re the boss. Feels good, right? To be in control of your own destiny? Could be an illusion, though. Maybe relinquishing some […]

Also posted in Checkout Conversions, Ecommerce, Insider, marketing, Online Retailers, Online Shop Owners, Shopping Cart Abandonment | |

Mobile Commerce: $284 Billion in Sales and Nearly $600 Billion Left Behind

It’s no secret that mobile and cross-device shopping is steadily dominating the ecommerce space. BI Intelligence reports that by 2020, mobile commerce alone will account for nearly half of all online sales, generating an astounding $284 billion in sales. Projections for 2016 expect mobile commerce to hit $79 billion in sales, generating over 20% of […]

Also posted in branding, Checkout Conversions, Ecommerce, Emails, Insider, marketing, Online Retailers, Online Shop Owners, Shopping Cart Abandonment | |

Oh sh*&! Another Amazon Disruption! (And how you can get a piece of the action)

*Rolls eyes*…yup…another tale of how Amazon is going to disrupt ecommerce. And this time they’re going after CPG giants like Wal-Mart, CVS, Walgreens, and Target. Investor’s Business Daily reports that just last month, Amazon put into the works a major expansion that would “challenge legacy retailers across the board.” Do a simple Google search of […]

Also posted in Checkout Conversions, Ecommerce, Insider, marketing, Online Retailers, Online Shop Owners, Shopping Cart Abandonment | |

Is Remarketing Creepy? 2 Key Tools to Do it Right

It happens all the time. You’re surfing the web, minding your own business. Maybe you stop by some online store to look at something that catches your eye. Look! Pretty things for pretty people! Ooooooh! Shiny! You click away from the page and don’t give it much thought. The next day, you’re accosted by ads […]

Also posted in Checkout Conversions, Ecommerce, Emails, Insider, marketing, Online Retailers, Shopping Cart Abandonment | |

Real time vs. non-real time abandonment solution: a study

Your customer just abandoned his cart. Within 21 to 26 minutes post abandonment, your customer will find a competitor. He’s going, going, gone….. With 69% of all intended purchases being abandoned, you, as a merchant, do not have the luxury to ignore these numbers.  The average non-real time solution responds within 21 hours….. What’s the […]

Also posted in Ecommerce, Online Retailers, Online Shop Owners, Rremarketing, Shopping Cart Abandonment | | Tagged , , , , , , |

Checking your ecommerce checkout process with Hanna Wolsfelt

  We’ve all heard the abandonment rate statistic before. 69% of intended purchases are abandoned on ecommerce sites daily. Why? Well, there are many reasons someone abandons their ready-to-go shopping cart. Perhaps your boss walked in just as you were going to order the plane tickets for your not-yet approved vacation , you realized you just missed […]

Also posted in Ecommerce, Online Retailers, Online Shop Owners, Shopping Cart Abandonment | | Tagged , , , , , , , |