Commerce Essentials

Category Archives: Emails

The Importance of E-mail Collection

Email collection is proving to be one of the most important parts of a marketing strategy. Whether you are an ecommerce site, a service, or any other type of business, email is the best way to reach your customers. Why is email so important? You are reaching out to a customer who is interested in your […]

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“Email Me My Cart”- Why you need this solution for your Ecommerce site this holiday season

With the holiday season right around the corner, everyone is going into shopping mode. Some are already shopping. Some are making lists. Some haven’t thought about it yet, but soon enough, they will be plunging in. Online shopping this year (2016) is up 45% from last year. That is huge. Ecommerce is growing. Abandonaid has […]

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Successful Remarketing Subject Lines That Convert

Eat me. Drink me. Open me. There are a lot of good reasons to open a personal email. You got confirmation of your flight reservations to Bali. Your Grammie sent you a birthday card. Your therapist emailed you to let you know that your Monday appointment has been switched to Thursday because her cat died. […]

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How to Use Remarketing to Get Your Shoppers Back

Where Oh Where Have Your Customers Gone? People change their minds all the time. Sometimes, you opt for the chicken over the fish. Sometimes, you have that second (or sixth?) Oreo because you had a really bad day, even though you went Paleo last week. Customers change their minds, too. But when they change their […]

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Collect More Emails to Convert More Sales

Some people think that there is a moment between indecision and decision where the outcome can be influenced by even the gentlest breeze. There are also those who believe that destiny is not fixed, but rather that every action creates a multitude of possible futures that we navigate along during our life’s journey. And right […]

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Taking Your Online Business Worldwide

There was a time, not so long ago, when Americans only bought “made in America” and China only sold pottery. OK, not really. Global trade has been around since way before traders moved Italian silk across Eurasia and brought back spices to sell to the nobles. Luckily, for most of us, the spice trading days […]

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35 Ultimate Tips to Reduce Shopping Cart Abandonment

Recently, Olga over at the Styla blog put together THE ultimate list of actionable tips to help reduce shopping cart abandonment including UX/UI tips, optimization best practices, traffic considerations, and marketing strategies. This is a really great, 35-point list that any online retailer should bookmark to reference and use on an ongoing basis. Well done, Olga! […]

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July 4th Shopping Data: Decline in Conversions?

So how did online retailers do this 4th of July? This article on MyThings.com has got some interesting data about the busy US holiday weekend. For example, their analysts found that on July 4th itself, Americans seemed to opt for the holiday celebrations and BBQs instead of shopping online. There was a significant 21% drop in […]

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