Commerce Essentials

Category Archives: Emails

Mobile Commerce: $284 Billion in Sales and Nearly $600 Billion Left Behind

It’s no secret that mobile and cross-device shopping is steadily dominating the ecommerce space. BI Intelligence reports that by 2020, mobile commerce alone will account for nearly half of all online sales, generating an astounding $284 billion in sales. Projections for 2016 expect mobile commerce to hit $79 billion in sales, generating over 20% of […]

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Is Remarketing Creepy? 2 Key Tools to Do it Right

It happens all the time. You’re surfing the web, minding your own business. Maybe you stop by some online store to look at something that catches your eye. Look! Pretty things for pretty people! Ooooooh! Shiny! You click away from the page and don’t give it much thought. The next day, you’re accosted by ads […]

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Top Shopper Retention Tools in 2016: A Master List by Nick Campbell

Nick Campbell at MonsterPost is at it again…. Summertime…and the living is easy… Yet for online retailers, summer is the perfect time to both implement tools that will maximize revenue over the vaca season AND prepare for the craziness that is the holiday season come October. Deploying and activating shopper retention tools that convert more of your ecommerce […]

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How to write emails if you want people to actually respond

Hayley Tsukayama of The Washington Post gives practical and crucial advice in her article How to Write Emails if you Want People to Actually Respond . Quite honestly, I was pretty surprised to find out that the most effective level of written English, as far as response, is 3rd grade. Who’d a’ known? I did fairly well […]

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8 Email Remarketing Best Practices

Using emails to follow up on visitors who left your ecommerce site without making a purchase, particularly those who filled but then abandoned shopping carts, is one of the most lucrative of all remarketing strategies. Using data you have collected on these “runaway prospects” to make your email remarketing campaign more targeted, rather than simply […]

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