Commerce Essentials

Category Archives: Insider

Why eCommerce Processors Should Pay Attention to Cart Abandonment

Recently, I had the honor of participating in a webinar with our global processing friends at BlueSnap. In the webinar, we took a look at shopping cart and checkout abandonment and shared 10 solid tips to help convert more shoppers into buyers. And it was great. The vision of BlueSnap is the same as ours: […]

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Your Guide to New Sales Tax Rates

The New Sales Tax Rates in the States have gone into effect this month. How has your online store been effected? Have you run into obstacles in calculating or communicating these changes? TaxJar has put together a handy guide to walk you through the process as an e-tailer, from the basics of sales tax to determining where […]

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Collect More Emails to Convert More Sales

Some people think that there is a moment between indecision and decision where the outcome can be influenced by even the gentlest breeze. There are also those who believe that destiny is not fixed, but rather that every action creates a multitude of possible futures that we navigate along during our life’s journey. And right […]

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Taking Your Online Business Worldwide

There was a time, not so long ago, when Americans only bought “made in America” and China only sold pottery. OK, not really. Global trade has been around since way before traders moved Italian silk across Eurasia and brought back spices to sell to the nobles. Luckily, for most of us, the spice trading days […]

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35 Ultimate Tips to Reduce Shopping Cart Abandonment

Recently, Olga over at the Styla blog put together THE ultimate list of actionable tips to help reduce shopping cart abandonment including UX/UI tips, optimization best practices, traffic considerations, and marketing strategies. This is a really great, 35-point list that any online retailer should bookmark to reference and use on an ongoing basis. Well done, Olga! […]

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July 4th Shopping Data: Decline in Conversions?

So how did online retailers do this 4th of July? This article on MyThings.com has got some interesting data about the busy US holiday weekend. For example, their analysts found that on July 4th itself, Americans seemed to opt for the holiday celebrations and BBQs instead of shopping online. There was a significant 21% drop in […]

Also posted in Checkout Conversions, Ecommerce, Emails, marketing, Online Retailers, Online Shop Owners, Shopping Cart Abandonment | |

Why “Omnichannel” is a Misunderstood Buzzword

Buzzwords in the industry of online commerce can take the likes of us by storm, and suddenly you see that word appearing everywhere. Every solution now has that word plastered across its site, and every blog is talking about how if you’re not doing *this* you’re an idiot. One of the hottest yet most misunderstood […]

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[GUEST POST] Why Shopping Cart Abandonment & Checkout Abandonment are BOTH Key to Conversion

We welcome Scott Fitzgerald, SVP of Marketing at BlueSnap, who has shared this insightful guest post with us. Site traffic is up, but sales aren’t – But why? Is it checkout abandonment? Is it cart abandonment? Time to start managing [all aspects of] abandonment. But what’s the difference between shopping cart abandonment vs. checkout abandonment? […]

Also posted in Cart Abandonment Rate, Checkout Conversions, Ecommerce, marketing, Online Retailers, Online Shop Owners, Shopping Cart Abandonment | |