Commerce Essentials

Category Archives: marketing

The Importance of E-mail Collection

Email collection is proving to be one of the most important parts of a marketing strategy. Whether you are an ecommerce site, a service, or any other type of business, email is the best way to reach your customers. Why is email so important? You are reaching out to a customer who is interested in your […]

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Successful Remarketing Subject Lines That Convert

Eat me. Drink me. Open me. There are a lot of good reasons to open a personal email. You got confirmation of your flight reservations to Bali. Your Grammie sent you a birthday card. Your therapist emailed you to let you know that your Monday appointment has been switched to Thursday because her cat died. […]

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The Top 10 Payment Gateways for Ecommerce [GUIDE]

Our tech-expert friend, Albert Krav, shared with us a breakdown of the top 10 payment gateways for ecommerce. This guide to the biggest names in processors is a great reference for any online merchant, from the budding retailer exploring online sales options to the seasoned ecommerce pro. When it comes to selecting the ideal payment […]

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Back To School Tips For More Online Sales

It’s that time of year again…Back to School Season! Now is a great time to leverage the influence children have on their parents and use smart marketing strategies to sell more online. In this study, presented on Eyeview Digital’s blog, you’ll learn tips and tricks that will help you take advantage of this busy shopping season, […]

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How to Use Remarketing to Get Your Shoppers Back

Where Oh Where Have Your Customers Gone? People change their minds all the time. Sometimes, you opt for the chicken over the fish. Sometimes, you have that second (or sixth?) Oreo because you had a really bad day, even though you went Paleo last week. Customers change their minds, too. But when they change their […]

Also posted in branding, Cart Abandonment Rate, Checkout Conversions, Ecommerce, Emails, Insider, Online Retailers, Online Shop Owners, Shopping Cart Abandonment | |

Expert – and Easy – Tips To Create Awesome Product Images

Image is everything. And the images of your products are what can make or break a sale. A shopper surfs the web for what they’re looking for, they land on your site, but ultimately an awesome product image can seal the deal. ECWID, a stellar cart platform, shares these tips for creating beautiful product images, […]

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Is Free Shipping Possible When Drop Shipping?

Shipping costs that are unclear or too high are among the top reasons for cart abandonment. And of course, who doesn’t love free shipping? Apparently, 83% of shoppers are willing to wait an extra two whole days to get their goods just to pay nothing for shipping. I really liked this post by Shippo discussing […]

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Collect More Emails to Convert More Sales

Some people think that there is a moment between indecision and decision where the outcome can be influenced by even the gentlest breeze. There are also those who believe that destiny is not fixed, but rather that every action creates a multitude of possible futures that we navigate along during our life’s journey. And right […]

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