Commerce Essentials

Category Archives: marketing

Taking Your Online Business Worldwide

There was a time, not so long ago, when Americans only bought “made in America” and China only sold pottery. OK, not really. Global trade has been around since way before traders moved Italian silk across Eurasia and brought back spices to sell to the nobles. Luckily, for most of us, the spice trading days […]

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35 Ultimate Tips to Reduce Shopping Cart Abandonment

Recently, Olga over at the Styla blog put together THE ultimate list of actionable tips to help reduce shopping cart abandonment including UX/UI tips, optimization best practices, traffic considerations, and marketing strategies. This is a really great, 35-point list that any online retailer should bookmark to reference and use on an ongoing basis. Well done, Olga! […]

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July 4th Shopping Data: Decline in Conversions?

So how did online retailers do this 4th of July? This article on MyThings.com has got some interesting data about the busy US holiday weekend. For example, their analysts found that on July 4th itself, Americans seemed to opt for the holiday celebrations and BBQs instead of shopping online. There was a significant 21% drop in […]

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Why “Omnichannel” is a Misunderstood Buzzword

Buzzwords in the industry of online commerce can take the likes of us by storm, and suddenly you see that word appearing everywhere. Every solution now has that word plastered across its site, and every blog is talking about how if you’re not doing *this* you’re an idiot. One of the hottest yet most misunderstood […]

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[GUEST POST] Why Shopping Cart Abandonment & Checkout Abandonment are BOTH Key to Conversion

We welcome Scott Fitzgerald, SVP of Marketing at BlueSnap, who has shared this insightful guest post with us. Site traffic is up, but sales aren’t – But why? Is it checkout abandonment? Is it cart abandonment? Time to start managing [all aspects of] abandonment. But what’s the difference between shopping cart abandonment vs. checkout abandonment? […]

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Marketplaces: The pros and cons of selling in a community space

Your Stuff, Your Site? Or Your Stuff, One of the Biggies Selling on Your Behalf? No one knows better than you what is right for your business. The final word is yours. You’re in charge. You’re the boss. Feels good, right? To be in control of your own destiny? Could be an illusion, though. Maybe relinquishing some […]

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A Better Lemonade Stand – 8 Steps To Creating A Brand

    Who am I? And you thought you passed your identity crisis at the age of 17…. One of the essentials to good branding is knowing yourself. Only then, can you move to your business’s name, logo, business model, etc… Strong branding is the most important differentiater out there. With the international market of ecommerce, […]

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Mobile Commerce: $284 Billion in Sales and Nearly $600 Billion Left Behind

It’s no secret that mobile and cross-device shopping is steadily dominating the ecommerce space. BI Intelligence reports that by 2020, mobile commerce alone will account for nearly half of all online sales, generating an astounding $284 billion in sales. Projections for 2016 expect mobile commerce to hit $79 billion in sales, generating over 20% of […]

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