Commerce Essentials

Category Archives: Rremarketing

Real time vs. non-real time abandonment solution: a study

Your customer just abandoned his cart. Within 21 to 26 minutes post abandonment, your customer will find a competitor. He’s going, going, gone….. With 69% of all intended purchases being abandoned, you, as a merchant, do not have the luxury to ignore these numbers.  The average non-real time solution responds within 21 hours….. What’s the […]

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Understanding how clients value your business with Cameron Routh of Scivantage

Cameron Routh, CCO of Scivantage, discusses the significance of strategic branding, as seen in the replacement of the horse and buggy by the automobile. Additionally, he discusses Scivantage’s journey in defining their product. This fits in nicely with our ‪‎sellvisionnotproduct ‬campaign on the Abandonaid blog. Thanks for sharing, Cameron.

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Pinterest – target marketing at it’s best

A target market, as defined so eloquently by Investopedia, is the market (customers) a company wants to sell its products and services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market […]

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Always #sellvisionnotproduct

The women of the 60’s sure did have to burn a lot of bras to produce these beautifully confidant young women. Empowerment. Elicits. Passion. (Did anyone hear mention of what their product is????) #sellvisionnotproduct LOVE IT!

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How to write emails if you want people to actually respond

Hayley Tsukayama of The Washington Post gives practical and crucial advice in her article How to Write Emails if you Want People to Actually Respond . Quite honestly, I was pretty surprised to find out that the most effective level of written English, as far as response, is 3rd grade. Who’d a’ known? I did fairly well […]

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To buy or not to buy: Understanding consumer behavior

Decision making in the blink of an eye. Swoosh! Another 2 points for Malcolm Gladwell. Consumers make a decision whether or not to make a purchase based on their first impression. Understanding the psychology of  decision making is a priority when presenting your business and products.

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Do Colors Affect Your Customer’s Buying Behavior?

Don’t judge a book by its cover. According to Wikipedia, the idiom “don’t judge a book by its cover” is a metaphorical phrase which means “you shouldn’t prejudge the worth or value of something, by its outward appearance alone”.[1] This sounds all nice and fuzzy, but it’s a lie we’ve all fallen for. According to Malcom Gladwell […]

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Top Remarketing Mistakes You Don’t Want to Make

  Remarketing is among the most productive forms of ecommerce marketing available–which makes sense since the people you are soliciting are people who have already shown some interest in your products and services. Most ecommerce site owners put significant investments into implementing remarketing campaigns and strategies, but they are sometimes rather disappointed with the results. […]

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