Commerce Essentials

Category Archives: Shopping Cart Abandonment

July 4th Shopping Data: Decline in Conversions?

So how did online retailers do this 4th of July? This article on MyThings.com has got some interesting data about the busy US holiday weekend. For example, their analysts found that on July 4th itself, Americans seemed to opt for the holiday celebrations and BBQs instead of shopping online. There was a significant 21% drop in […]

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Why “Omnichannel” is a Misunderstood Buzzword

Buzzwords in the industry of online commerce can take the likes of us by storm, and suddenly you see that word appearing everywhere. Every solution now has that word plastered across its site, and every blog is talking about how if you’re not doing *this* you’re an idiot. One of the hottest yet most misunderstood […]

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[GUEST POST] Why Shopping Cart Abandonment & Checkout Abandonment are BOTH Key to Conversion

We welcome Scott Fitzgerald, SVP of Marketing at BlueSnap, who has shared this insightful guest post with us. Site traffic is up, but sales aren’t – But why? Is it checkout abandonment? Is it cart abandonment? Time to start managing [all aspects of] abandonment. But what’s the difference between shopping cart abandonment vs. checkout abandonment? […]

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Marketplaces: The pros and cons of selling in a community space

Your Stuff, Your Site? Or Your Stuff, One of the Biggies Selling on Your Behalf? No one knows better than you what is right for your business. The final word is yours. You’re in charge. You’re the boss. Feels good, right? To be in control of your own destiny? Could be an illusion, though. Maybe relinquishing some […]

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All You Need to Know About Cart Abandonment with SecurionPay

If your customers can’t find what they want on your site, they’ll find it on your competitor’s site. What are the main reasons for cart abandonment? What can you do to keep customers on your site? Sandra Wrobel-Konior of SecurionPay outlines the top 29 reasons for abandonment and the best ways to combat them. Thanks […]

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Mobile Commerce: $284 Billion in Sales and Nearly $600 Billion Left Behind

It’s no secret that mobile and cross-device shopping is steadily dominating the ecommerce space. BI Intelligence reports that by 2020, mobile commerce alone will account for nearly half of all online sales, generating an astounding $284 billion in sales. Projections for 2016 expect mobile commerce to hit $79 billion in sales, generating over 20% of […]

Also posted in branding, Cart Abandonment Rate, Checkout Conversions, Ecommerce, Emails, Insider, marketing, Online Retailers, Online Shop Owners | |

Oh sh*&! Another Amazon Disruption! (And how you can get a piece of the action)

*Rolls eyes*…yup…another tale of how Amazon is going to disrupt ecommerce. And this time they’re going after CPG giants like Wal-Mart, CVS, Walgreens, and Target. Investor’s Business Daily reports that just last month, Amazon put into the works a major expansion that would “challenge legacy retailers across the board.” Do a simple Google search of […]

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Is Remarketing Creepy? 2 Key Tools to Do it Right

It happens all the time. You’re surfing the web, minding your own business. Maybe you stop by some online store to look at something that catches your eye. Look! Pretty things for pretty people! Ooooooh! Shiny! You click away from the page and don’t give it much thought. The next day, you’re accosted by ads […]

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