Who am I? And you thought you passed your identity crisis at the age of 17…. One of the essentials to good branding is knowing yourself. Only then, can you move to your business’s name, logo, business model, etc… Strong branding is the most important differentiater out there. With the international market of ecommerce, […]
Cameron Routh, CCO of Scivantage, discusses the significance of strategic branding, as seen in the replacement of the horse and buggy by the automobile. Additionally, he discusses Scivantage’s journey in defining their product. This fits in nicely with our sellvisionnotproduct campaign on the Abandonaid blog. Thanks for sharing, Cameron.
You’ve worked so hard (or not) creating a great product, but no one seems to know or care. That’s where your company’s branding comes in. Now it’s time to make yourself memorable. Guest writer for Disruptive Advertising, Jessica Kane, a professional writer who has an interest in graphic design, marketing and printing shares her experience and […]
B2B ecommerce is a multifaceted business with ever changing variables. Lori McDonald of PracticalEcommerrce covers common mistakes ecommerce businesses often encounter. She touches on design, user experience, software development, and marketing steps to take in order to be an effective B2B ecommerce site. http://www.practicalecommerce.com/articles/98121-7-Mistakes-That-Will-Kill-Your-B2B-Ecommerce-Launch
Mei Pak of Creative Hive shares successful promotions she utilizes in her own business. Part of growing is keeping your products and site fresh. Mei Pak offers creative, practical promotions that do just that. Thx Mei for your words of wisdom:)
First of all, this girl is adorable. Why would Samsung use this clip to promote cell phones? She seems a little young for a smart phone and we get NO specs for a device, let alone a mention, description or image of a product. My take on it – We want you to feel as […]
The only place we could get quality ice cream in Houston, Texas in the 70’s was Haagan Dazs and this hole in the wall in Montrose. The quality was top notch, but the flavors needed a little work. THAT’S where Ben & Jerry’s came in. Ever since my first bite of Heath Bar Crunch, now known […]