Commerce Essentials

How to Handle 8 Challenging Customer Service Scenarios with GREGORY CIOTTI

  Wouldn’t it be easy to be able to say “yes!” to all of your customers needs? Unfortunately, there are times when you just gotta refuse. How do you go about that without putting a bad taste in your customer’s mouth? Gregory Ciotti of Help Scout discusses how to retain a posotive customer/merchant relationship when […]

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5 ways to alienate your customers with Elizabeth Hollingsworth of PracticalEcommerce

  When running a business, no matter what the size, it’s the little details that make big things happen. And unfortunately, it’s usually those small details that fall throught the cracks and ultimaetly sink your ship. Elizabeth Hollingsworth of PracticalEcommerce outlines 5 fantastic poor customer service practices which garauntee your customers will run for the hills, withut looking […]

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A Better Lemonade Stand – 8 Steps To Creating A Brand

    Who am I? And you thought you passed your identity crisis at the age of 17…. One of the essentials to good branding is knowing yourself. Only then, can you move to your business’s name, logo, business model, etc… Strong branding is the most important differentiater out there. With the international market of ecommerce, […]

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All You Need to Know About Cart Abandonment with SecurionPay

If your customers can’t find what they want on your site, they’ll find it on your competitor’s site. What are the main reasons for cart abandonment? What can you do to keep customers on your site? Sandra Wrobel-Konior of SecurionPay outlines the top 29 reasons for abandonment and the best ways to combat them. Thanks […]

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6 tips for shooting your own product photos with Linea Mae

  One of the biggest frustrations with online shopping is the inability to touch and feel the product. “Is that green or turquoise? How will that dress fall on me?” Because of this limitation, it’s crucial to present your products in a way that the customer knows what he is purchasing with as few ambiguities […]

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Real time vs. non-real time abandonment solution: a study

Your customer just abandoned his cart. Within 21 to 26 minutes post abandonment, your customer will find a competitor. He’s going, going, gone….. With 69% of all intended purchases being abandoned, you, as a merchant, do not have the luxury to ignore these numbers.  The average non-real time solution responds within 21 hours….. What’s the […]

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How emotional triggers get people to buy – Infographic

“Appealing to the logical mind is an important aspect of communication… but don’t forget about the emotional side too. Learn the key emotions to tap into, why it’s effective across many platforms and types of audiences, and tips to craft your own emotional copy with the most powerful words and phrases.”   Emotions play an […]

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Infographic-The power of words in email

  Communicating through text can often be misleading.  Because intonation is nonexistent, it’s pretty easy to mean one thing, yet say another. Excitement may come off as impatient, helpful as annoying. Created by Outsource-Philippines, this infographic will make sure you’re not inadvertently alienating your customers:(

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