Wouldn’t it be easy to be able to say “yes!” to all of your customers needs? Unfortunately, there are times when you just gotta refuse. How do you go about that without putting a bad taste in your customer’s mouth? Gregory Ciotti of Help Scout discusses how to retain a posotive customer/merchant relationship when […]
When running a business, no matter what the size, it’s the little details that make big things happen. And unfortunately, it’s usually those small details that fall throught the cracks and ultimaetly sink your ship. Elizabeth Hollingsworth of PracticalEcommerce outlines 5 fantastic poor customer service practices which garauntee your customers will run for the hills, withut looking […]
Your customer just abandoned his cart. Within 21 to 26 minutes post abandonment, your customer will find a competitor. He’s going, going, gone….. With 69% of all intended purchases being abandoned, you, as a merchant, do not have the luxury to ignore these numbers. The average non-real time solution responds within 21 hours….. What’s the […]
“Appealing to the logical mind is an important aspect of communication… but don’t forget about the emotional side too. Learn the key emotions to tap into, why it’s effective across many platforms and types of audiences, and tips to craft your own emotional copy with the most powerful words and phrases.” Emotions play an […]
We’ve all heard the abandonment rate statistic before. 69% of intended purchases are abandoned on ecommerce sites daily. Why? Well, there are many reasons someone abandons their ready-to-go shopping cart. Perhaps your boss walked in just as you were going to order the plane tickets for your not-yet approved vacation , you realized you just missed […]
A target market, as defined so eloquently by Investopedia, is the market (customers) a company wants to sell its products and services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market […]
Approximately 69% of shopping carts are abandoned and of that, 55% of customers abandon their carts due to shipping costs. No matter what, a good abandonment solution is absolutely crucial for your overall abandonment problem, such as Abandonaid. Jeremy Bodenhamer, co-founder and CEO of ShipHawk, discuses shipping solutions that will help you mitigate this type of […]
Great informative infographic supplied by GetElastic, designed by Deep End Design.