Commerce Essentials

Do Colors Affect Your Customer’s Buying Behavior?

Don’t judge a book by its cover. According to Wikipedia, the idiom “don’t judge a book by its cover” is a metaphorical phrase which means “you shouldn’t prejudge the worth or value of something, by its outward appearance alone”.[1] This sounds all nice and fuzzy, but it’s a lie we’ve all fallen for. According to Malcom Gladwell […]

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