Communicating through text can often be misleading. Because intonation is nonexistent, it’s pretty easy to mean one thing, yet say another. Excitement may come off as impatient, helpful as annoying. Created by Outsource-Philippines, this infographic will make sure you’re not inadvertently alienating your customers:(
Cameron Routh, CCO of Scivantage, discusses the significance of strategic branding, as seen in the replacement of the horse and buggy by the automobile. Additionally, he discusses Scivantage’s journey in defining their product. This fits in nicely with our sellvisionnotproduct campaign on the Abandonaid blog. Thanks for sharing, Cameron.
A target market, as defined so eloquently by Investopedia, is the market (customers) a company wants to sell its products and services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market […]
Great informative infographic supplied by GetElastic, designed by Deep End Design.
We all want to be loved and so do your customers. Allison Otting of Disruptive Advertising offers steps to take to express your love and devotion for your clients. Reassure your customer that his success is on your mind. Basically, you’ve got his back covered. You value your customers….time to show them the LOVE:) http://www.disruptiveadvertising.com/business/14-ways-to-show-your-clients-love-this-month/ […]
B2B ecommerce is a multifaceted business with ever changing variables. Lori McDonald of PracticalEcommerrce covers common mistakes ecommerce businesses often encounter. She touches on design, user experience, software development, and marketing steps to take in order to be an effective B2B ecommerce site. http://www.practicalecommerce.com/articles/98121-7-Mistakes-That-Will-Kill-Your-B2B-Ecommerce-Launch
One of the challenges of an e-commerce business is the inability of the customer to touch and feel the product of interest. How will the fabric fall on my body? Will that vase be too big for that hallway table? Where exactly do these frames sit on the nose bridge? These are some of the […]
Mei Pak of Creative Hive shares successful promotions she utilizes in her own business. Part of growing is keeping your products and site fresh. Mei Pak offers creative, practical promotions that do just that. Thx Mei for your words of wisdom:)