If your customers can’t find what they want on your site, they’ll find it on your competitor’s site. What are the main reasons for cart abandonment? What can you do to keep customers on your site? Sandra Wrobel-Konior of SecurionPay outlines the top 29 reasons for abandonment and the best ways to combat them. Thanks […]
One of the biggest frustrations with online shopping is the inability to touch and feel the product. “Is that green or turquoise? How will that dress fall on me?” Because of this limitation, it’s crucial to present your products in a way that the customer knows what he is purchasing with as few ambiguities […]
We’ve all heard the abandonment rate statistic before. 69% of intended purchases are abandoned on ecommerce sites daily. Why? Well, there are many reasons someone abandons their ready-to-go shopping cart. Perhaps your boss walked in just as you were going to order the plane tickets for your not-yet approved vacation , you realized you just missed […]
A target market, as defined so eloquently by Investopedia, is the market (customers) a company wants to sell its products and services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market […]
Great informative infographic supplied by GetElastic, designed by Deep End Design.
How can small to middle sized businesses compete with the larger companies, with regards specifically to free shipping costs? In this article, Stephen Bulgar of Web Marketing Today discusses the different aspects involved with shipping discounts and which ones will give your business a leg up on your competitors. There is no one answer to this question. […]
B2B ecommerce is a multifaceted business with ever changing variables. Lori McDonald of PracticalEcommerrce covers common mistakes ecommerce businesses often encounter. She touches on design, user experience, software development, and marketing steps to take in order to be an effective B2B ecommerce site. http://www.practicalecommerce.com/articles/98121-7-Mistakes-That-Will-Kill-Your-B2B-Ecommerce-Launch
Presently, 25% of online sales are purchased from a mobile device. If you think the user experience of your site is important, all the more so is true for your mobile app. When people are on their mobile phones, they are on the go. A site that loads slowly or requires too many steps, […]