How can small to middle sized businesses compete with the larger companies, with regards specifically to free shipping costs? In this article, Stephen Bulgar of Web Marketing Today discusses the different aspects involved with shipping discounts and which ones will give your business a leg up on your competitors. There is no one answer to this question. […]
Numbers, numbers, numbers. Don’t let them lead you astray. (Way to go, Coen bros!) Analytics help you discover where you are wasting money and where new opportunities for growth lie. The collection of comprehensive analytics enables a business to assess its behavior, producing actionable data. Jacob Baadsgaard of Disruptive Advertising discusses how to find the weak financial links in your […]
Mei Pak of Creative Hive shares successful promotions she utilizes in her own business. Part of growing is keeping your products and site fresh. Mei Pak offers creative, practical promotions that do just that. Thx Mei for your words of wisdom:)
Finding the sweet spot in pricing isn’t a simple task. You can only go so far pricing all your products based on a fixed markup from cost. Product price should vary depending on a number of factors including: -what the market is willing to pay -how your company and product are perceived in […]
Laurie Santos, of Yale University, Department of Psychology, examines how people’s economic choices tend to confuse price and value. She then discusses how these pricing biases compel us to incorrectly assume that higher priced goods will often work and taste better. Fascinating.
Some tactics are considered quite unethical, and you may be committing these missteps without even knowing. In 5 Must Know Pricing Strategy Ethics Issues, by Vivian Guo of Price Intelligently discusses the following practices to stay away from: 1- price fixing 2- bid rigging 3- price discrimination 4- price skimming 5- monopoly pricing Important read! #pricing#ecommerce #businesspractices
It’s a brand new year. Do you know what that means? Besides counting up your holiday sales, already getting your paperwork ready for tax season and admitting that your gym-every-morning-at-6am resolution may have been a tiny bit over-ambitious, it also means that we have a new chance to make your life easier (and more profitable) by […]