One of the biggest frustrations with online shopping is the inability to touch and feel the product. “Is that green or turquoise? How will that dress fall on me?” Because of this limitation, it’s crucial to present your products in a way that the customer knows what he is purchasing with as few ambiguities […]
Cameron Routh, CCO of Scivantage, discusses the significance of strategic branding, as seen in the replacement of the horse and buggy by the automobile. Additionally, he discusses Scivantage’s journey in defining their product. This fits in nicely with our sellvisionnotproduct campaign on the Abandonaid blog. Thanks for sharing, Cameron.
Great informative infographic supplied by GetElastic, designed by Deep End Design.
How can small to middle sized businesses compete with the larger companies, with regards specifically to free shipping costs? In this article, Stephen Bulgar of Web Marketing Today discusses the different aspects involved with shipping discounts and which ones will give your business a leg up on your competitors. There is no one answer to this question. […]
B2B ecommerce is a multifaceted business with ever changing variables. Lori McDonald of PracticalEcommerrce covers common mistakes ecommerce businesses often encounter. She touches on design, user experience, software development, and marketing steps to take in order to be an effective B2B ecommerce site. http://www.practicalecommerce.com/articles/98121-7-Mistakes-That-Will-Kill-Your-B2B-Ecommerce-Launch
One of the challenges of an e-commerce business is the inability of the customer to touch and feel the product of interest. How will the fabric fall on my body? Will that vase be too big for that hallway table? Where exactly do these frames sit on the nose bridge? These are some of the […]
First of all, this girl is adorable. Why would Samsung use this clip to promote cell phones? She seems a little young for a smart phone and we get NO specs for a device, let alone a mention, description or image of a product. My take on it – We want you to feel as […]
The only place we could get quality ice cream in Houston, Texas in the 70’s was Haagan Dazs and this hole in the wall in Montrose. The quality was top notch, but the flavors needed a little work. THAT’S where Ben & Jerry’s came in. Ever since my first bite of Heath Bar Crunch, now known […]