Commerce Essentials

6 tips for shooting your own product photos with Linea Mae

  One of the biggest frustrations with online shopping is the inability to touch and feel the product. “Is that green or turquoise? How will that dress fall on me?” Because of this limitation, it’s crucial to present your products in a way that the customer knows what he is purchasing with as few ambiguities […]

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Infographic – Boost conversions with Deep End Design

Great informative infographic supplied by GetElastic, designed by Deep End Design.

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7 Mistakes That Will Kill Your B2B Ecommerce Launch with Lori Mcdonald

  B2B ecommerce is a multifaceted business with ever changing variables. Lori McDonald of PracticalEcommerrce covers common mistakes ecommerce businesses often encounter. She touches on design, user experience, software development, and marketing steps to take in order to be an effective B2B ecommerce site. http://www.practicalecommerce.com/articles/98121-7-Mistakes-That-Will-Kill-Your-B2B-Ecommerce-Launch

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How to best optimize your product display with Mei Pak

One of the challenges of an e-commerce business is the inability of the customer to touch and feel the product of interest. How will the fabric fall on my body? Will that vase be too big for that hallway table? Where exactly do these frames sit on the nose bridge? These are some of the […]

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Samsung #sellvisionnotproduct

First of all, this girl is adorable. Why would Samsung use this clip to promote cell phones? She seems a little young for a smart phone and we get NO specs for a device, let alone a mention, description or image of a product. My take on it – We want you to feel as […]

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How to display your products and turn visitors into customers

The user’s experience within the first 8 seconds determines whether you drive them away from your site or drive them to purchase and checkout. Choosing an appropriate way to showcase your products is your first challenge.  ALL of us are still driven by our first impression consciously or subconsciously.  Tucker Schreiber of Shopify in 7 Effective […]

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