Commerce Essentials

Real time vs. non-real time abandonment solution: a study

Your customer just abandoned his cart. Within 21 to 26 minutes post abandonment, your customer will find a competitor. He’s going, going, gone….. With 69% of all intended purchases being abandoned, you, as a merchant, do not have the luxury to ignore these numbers.  The average non-real time solution responds within 21 hours….. What’s the […]

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How emotional triggers get people to buy – Infographic

“Appealing to the logical mind is an important aspect of communication… but don’t forget about the emotional side too. Learn the key emotions to tap into, why it’s effective across many platforms and types of audiences, and tips to craft your own emotional copy with the most powerful words and phrases.”   Emotions play an […]

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Pinterest – target marketing at it’s best

A target market, as defined so eloquently by Investopedia, is the market (customers) a company wants to sell its products and services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market […]

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How to offer free shipping without loosing the seat of your pants

  How can small to middle sized businesses compete with the larger companies, with regards specifically to free shipping costs? In this article,  Stephen Bulgar of Web Marketing Today discusses the different aspects involved with shipping discounts and which ones will give your business a leg up on your competitors. There is no one answer to this question. […]

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Measurable data – How important are your analytics?

Numbers, numbers, numbers. Don’t let them lead you astray.  (Way to go, Coen bros!) Analytics help you discover where you are wasting money and where new opportunities for growth lie. The collection of comprehensive analytics enables a business to assess its behavior, producing actionable data. Jacob Baadsgaard of Disruptive Advertising discusses how to find the weak financial links in your […]

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Are you tired of being ABANDONED?

Cart abandonment is a massive problem on the e-commerce front. Online shoppers add items to their carts that they might be interested in purchasing. Sometimes the sale is completed right away but 74% of all online sales are abandoned. 74% of your revenue never makes it home. This number CANNOT be ignored. Neil Patel of Quicksprout […]

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How to write emails if you want people to actually respond

Hayley Tsukayama of The Washington Post gives practical and crucial advice in her article How to Write Emails if you Want People to Actually Respond . Quite honestly, I was pretty surprised to find out that the most effective level of written English, as far as response, is 3rd grade. Who’d a’ known? I did fairly well […]

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How to be in the driver’s seat in business

Anchoring or focalism is a cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decision. This is what it all means, Basil. While you may not have the powers to create an outcome, you certainly can have quite a bit of […]

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