Cameron Routh, CCO of Scivantage, discusses the significance of strategic branding, as seen in the replacement of the horse and buggy by the automobile. Additionally, he discusses Scivantage’s journey in defining their product. This fits in nicely with our sellvisionnotproduct campaign on the Abandonaid blog. Thanks for sharing, Cameron.
You’ve worked so hard (or not) creating a great product, but no one seems to know or care. That’s where your company’s branding comes in. Now it’s time to make yourself memorable. Guest writer for Disruptive Advertising, Jessica Kane, a professional writer who has an interest in graphic design, marketing and printing shares her experience and […]
The women of the 60’s sure did have to burn a lot of bras to produce these beautifully confidant young women. Empowerment. Elicits. Passion. (Did anyone hear mention of what their product is????) #sellvisionnotproduct LOVE IT!
First of all, this girl is adorable. Why would Samsung use this clip to promote cell phones? She seems a little young for a smart phone and we get NO specs for a device, let alone a mention, description or image of a product. My take on it – We want you to feel as […]
The only place we could get quality ice cream in Houston, Texas in the 70’s was Haagan Dazs and this hole in the wall in Montrose. The quality was top notch, but the flavors needed a little work. THAT’S where Ben & Jerry’s came in. Ever since my first bite of Heath Bar Crunch, now known […]
Not a word about the product is mentioned. How much better can one high end lip balm be than the next….? The one that encourages you to BELIEVE IN YOURSELF, of course:)
I love this commercial. I saw The Hateful Eight with my 16 and 17 year olds last night. (Yes, the movie was brilliant. Thanks Quentin. You nailed it, yet again.) This commercial aired in the theater and I just knew within the first 5 seconds that I’d found another #sellvisionnotproduct. Here you go… Any thoughts on what message/image […]
#sellvisionnotproduct Notice not once do we see a beer or hear the mention of beer, and we are left with good associations vis a vis Budweiser beer. Well done.